The 1930s was a decade for innovative design with companies looking to advertise their products and services with style. Art Deco posters capture the design movement that embraced buildings, fashion, modes of transport, painting, film and interior design. This style is still popular today and many architectural examples are admired. Collectors like to buy everything from wireless sets to dinner services. Before the invention of television, the poster was a key tool of marketing. Going to the cinema was a popular pastime and many movies used an Art Deco poster campaign to gain publicity. There are prints of these available today, covering genres such as film noir, gangster films, thrillers, and musicals.