Just thirty seconds of airtime during the Super Bowl can costs millions of dollars. That is just insane if you really think about it. The network airing the game can charge that much for ad space, however, because they know the time is worth a lot of money. There are millions of people tuning in to the game and they are going to see those commercials. The price is usually worth the exposure this game can bring. Timing of Super Bowl commercials also has something to do with the price. Those that are placed in the first two quarters of the game can be more expressive. This is because if the game is a blow out, there are many that turn off their TV sets at halftime. The viewer-ship drops.